Metadata Power

This course was developed in collaboration with

Page last updated 7th November 2017

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Purpose of the Course
More than ever before, customers are searching by themselves for the books they wish to buy (or in libraries, borrow) instead of simply picking books from shelves. They undertake this search-and-buy process on many websites and search engines and in a variety of different ways; and their success in locating the right book directly dictates how well the book sells. 

Publishers need to optimise the supply of product metadata, ensuring that it is accurate, up-to-date and easily searchable, to maximise the chances of the end-customer locating and buying their books. In effect, a publisher needs to treat its product metadata / book information as its online sales force – vital for delivering sales.

A working group from leading publishing houses studied the significance of product metadata and requested the development of a training course to address this important area. As such, this course addresses the life cycle of metadata starting from the “outside” (i.e. what the end-consumer / retailer sees) and then working back to the “inside” view (i.e. that of the publisher). The course explains both what is and is not successful in the market place and the metadata stories behind it. 

Benefits of Attending
Delegates will come away from this course knowing:

  • How product information which sells books comes from right across the publishing house and why every component is vital.
  • About the main search strategies employed by customers and how to provide product metadata to maximise the chances of discovery.
  • How to avoid the most common metadata errors that “hide” books from searchers.
  • About the importance of taking ownership and responsibility for high quality and complete product information.

Course Level
This is a beginners' course. Anyone who is involved in creating and confirming information about publications will benefit from attending this course, including: acquisition editors, commissioning editors, marketing, publicity, sales and production. This course is not aimed at members of a specialist data team and participants do not require any knowledge of ONIX.

Course Outline
Although the content of this course can be tailored to a certain degree to its attendees, the topics covered will include:

  • Search and order
  • Retailer and consumer
  • What is product metadata?
  • Publishers – source of all metadata?
  • Systems and standards – briefly!
  • Metadata changes
  • Digital metadata
  • What goes wrong?
  • Improved processes
  • Questions and conclusion

Read the full course outline here.

The Trainer
Simon Edwards, Consultant. (Read about BIC Traininers, here).

Feedback for this Course
Read the feedback received from previous attendees of this course, here

Date & Frequency of this Course 
Wednesday 7th February 2018.
Wednesday 20th June 2018.
Wednesday 24th October 2018.

This course will run three times in 2018.

Course Location
Ibis Styles Southwark Rose, London.

Course Length
This is a half-day course. 

On the Day 
Refreshments will be provided throughout the morning / afternoon.

Prices
BIC Members £165 + VAT
Friends of BIC £200 + VAT
Non Members £225 + VAT

NB: Travel and accommodation costs are not included in the ticket price.

Discounted rates apply to BIC members only. Not sure if your organisation is a BIC member? Check our members list here.

REGISTRATION
Register to attend this course via PTC's website by clicking on your preferred course date in the 'Date & Frequency of this Course' section (above). 

To find out more about the Cancellation & Refund Policy for this course, please liaise with PTC directly using the link provided (above).