Blog

Thursday, September 29, 2016

BIC's New Trends in Publishing Seminar 2016

The absolutely stunning Stationers’ Hall was the setting for the New Trends in Publishing Seminar 2016, hosted by BIC and sponsored by Nielsen Book and Ricoh. Being entirely new to the publishing industry, I felt slightly nervous as I walked into the opulent old rooms of the hall, which were filled with beautiful furniture, lavish paintings and exquisite antiques. However, I was immediately made to feel welcome as I registered with the lovely Alaina-Marie and met with other soon-to-be UCL Publishing students (and, of course, obtained the essential cup of tea and biscuit!).  

I thought I might feel rather lost during the talks, having no previous publishing experience. However, as the first talk got underway, my concerns very quickly dissolved. It proved to be a hugely enlightening talk by Ruth Jones, Director of Publishing Business Development at Ingram Content Group, about the dynamic publishing supply chain and the changes (and challenges) it now faces due to the ever-growing variety of digital publishing formats. It grew particularly interesting as the discussion turned to how the video game industry and the book industry are increasingly collaborating to create brand new, stimulating reading experiences.

The second talk was highly thought-provoking, not to mention inspiring. It was given by Richard Orme, Chief Executive of the DAISY Consortium, a group of organisations dedicated to ensuring everyone can experience reading and all the benefits associated with it. This talk concerned accessibility in publishing, developing different formats for books to make them accessible to those with ‘print disabilities’, and taking the focus away from reading small, fixed text, to reading with larger fonts, colours, the ears (e.g. with digital ‘talking books’) or the fingers (e.g. with braille). Richard Orme emphasized that gadgets, devices and software prove vital to this; what particularly caught my attention was a braille gadget which can mould to reflect the writing on a screen. This eye-opening talk made me realise how the publishing industry has a valuable opportunity to bring reading, culture and education to everyone, regardless of ability.

The third talk given by Natalie Smith, Associate at Harbottle & Lewis, took a legal turn, as the discussion turned to data protection laws, again a highly interesting area. It focused on the new European General Data Protection Regulation (GDPR), which is due to come into force in 2018 for EU countries, strengthening the rights of data subjects, enforcing accountability for compliance to data protection obligations, and significantly increasing punitive fines, among other things. However, the unexpected Brexit result has made matters confusing for the UK; namely, to what extent will this new legislation affect the UK, whether we are in the EU when it comes into force, or out? Natalie Smith stressed that at present no certain answers can be given, but many questions are now being asked.  

In the fourth talk of the day, André Breedt of Nielsen Book presented numerous statistics and graphs concerning key findings from Nielsen’s refreshed White Paper. It was interesting to see the new consumer trends in such a straightforward format, although - I must admit - slightly perplexing for someone brand new to the world of publishing! I’m sure, however, that as my publishing knowledge grows, these numbers will begin to make perfect sense!

Finally, we had a very informative talk about the importance of managing intellectual property and rights in publishing, given by Florin Craciun, Head of Sales at Ingenta.  He emphasized the huge value of creating a rights portfolio audit, allowing a publisher to clarify assets, assess the rights they have for certain content, and thus exploit new ways of using that content to create revenue, among other benefits. In this way, publishers can adapt content to readers’ ever-evolving tastes, and use old content in new, innovative ways. Crucially, however, publishers must have the necessary rights to do so, or may risk lawsuits against them.

All in all, this was a hugely enjoyable event, and I was able to learn a lot about the publishing industry in just one fascinating morning. A huge thanks must go to BIC for the opportunity to attend this event, and to the speakers for such engaging presentations which have provided me with an exciting and in-depth start to publishing.  I am now more excited than ever to study Publishing at UCL, and eagerly await the start of the course!

Posted by Alice Gale, MA Publishing Student, UCL

Tuesday, September 20, 2016

BIC's 'New Trends in Publishing' Seminar 2016

We were fortunate enough to attend a really interesting BIC event on New Trends in Publishing at Stationer’s Hall – great talks from Nielsen, DAISY, Ingrams, Ingenta, and Harbottle & Lewis on aspects covering consumer rights (with Brexit looming) to augmented reality, to the critical importance of accuracy when supplying metadata.

We all know consumer behaviour is changing – with current trends highlighted as follows:

  • “Marketing Me” – real rise in self-publicising
  • “Now or Never” – speed to market
  • “The real deal” – authenticity is key
  • “Make it Mine” – personalising the experience

Publishers naturally have to adapt to accommodate new – and continually changing – expectations. Whilst something like Pokemon Go may be a fad in itself, the underlying technology is very much around for the long term – and there are definite opportunities for publishers to gamify content, creating more personalised solutions, curate content – and actively promote consumer content curation – through social media etc.

In publishing, the supply chain focus has always been on the book. That focus is starting to shift, to concentrate more on the business model itself. Hachette’s recent move into the gaming industry with the purchase of Neon Play comes as no surprise, as publishers look for opportunities to sell stories in different ways – creating more dynamic, engaging material.

ONIX Compliance
Nielsen’s statistics showing a publisher’s content discoverability based on quality and timeliness of metadata provision also provided interesting viewing: actual hard data hammering home the impact of each on visibility of a publisher’s list.

One slide showed quantities of copies sold by metadata mix, clearly highlighting the stark difference between a complete and incomplete BIC provision – as well as illustrating the critical importance of providing cover images along with the bibliographic data. Indeed, provision of a cover image triples the chances of a book selling – clearly a fundamental consideration when providing the ONIX.

All in all, a thoroughly informative morning for an audience of around 100 packed into the venue in the shadow of St Paul’s – thanks to all concerned.

http://www.firstynews.com/firsty-news/bics-new-trends-publishing/

Posted by Finn Kirkland, Commercial Director, Firsty Group

Tuesday, September 6, 2016

10 lessons from BICís New Trends in Publishing Seminar 2016

Attending an event on ‘new trends’ seems apt at this time, just as everyone is ramping up on their Frankfurt preparation. We took away much more than 10 lessons from this jam-packed morning – but thought 10 might just whet your appetite for now.

Ruth Jones (Publisher Business Development, Ingram Content Group):

  • Amazon chose to go to market first with books, because books are well-ordered and categorized. Publishers understand their IP and know how to sell under ‘normal’ conditions – which helps to ride any waves of uncertainty and makes experimentation easier to manage.
  • It is thought that young people who spend time online have small attention spans as they constantly engage with bite-size content. This is just not true – they have huge attention spans, but only for content that is relevant, engaging and personalized to them.

 

Richard Orme (Chief Executive, DAISY Consortium):

  • Captain Ian Fraser lost his sight during Battle of Somme. Because of this, he worked with RNIB to find a reading machine for other blind soldiers. RNIB and DAISY now work with publishers to make sure as many books as possible are published in accessible formats so they can be enjoyed at the same time by anyone, regardless of their reading requirements or preferences.
  • The Marrakesh Treaty facilitates access to published works for people who are blind, visually impaired or print disabled. It was the fastest UN treaty to ever be signed, and it comes into force on 30th September 2016. The Treaty lays out specific rules for accessible formats.

 

Natalie Smith (Associate, Harbottle & Lewis):

  • The data protection act was made in 1998, so needs updating in line with changes to the way businesses operate. The EU General Data Protection Regulation (GDPR) comes into direct effect in the EU from 25 May 2018. It will result in big changes, and higher penalties for misuse of data.
  • Even if the UK leaves the EU, we will still need to comply and adjust to the GDPR standards, because they will have a new extra-territorial scope for those, from outside, who do business with the EU.

 

Andre Breedt (Director Book Research International, Nielsen Book):

  • New research from Nielsen shows that the most important element of successful book sales is uploading a cover image with your book data. 83.2% of books sold had a ‘full-set’ of metadata assigned to them.
  • Timing is also important for a successful book launch. It is advised by BIC that metadata is provided 16 weeks prior to a publication date.

 

Florin Craciun (Head of Sales, Ingenta):

  • Your backlist, is another publishers frontlist. In other words – a good place to look, when trying to increase revenues is monetization of the backlist.
  • Revenue from rights departments flows to the bottom line. Historically there has been minimal investment in the infrastructure of rights departments; and this too, can be an ideal place to focus for increased revenues.

 

Thanks to BIC for hosting such an interesting event!

 

This blog can be found on BookMachine's website, here.

Posted by Laura Summers, Co-Founder of BookMachine

Friday, September 18, 2015

BIC Seminar: New Trends in Publishing (part 2)

As promised last week, we’ll focus this time on the impact that New Trends in Publishing (#bicnewtrends @BIC1UK)  can have on production departments and suppliers such as printers. Mike Levaggi is Group Production Director at HarperCollins and he came to the BIC Seminar to tell us a bit more about the digital print revolution.

Publishing is changing, I think we’re all aware of that. There is an increasing number of titles and a decreasing run length: publishers tend to print short runs to adapt to their business model.

E-books and e-readers create extensive back lists and encourage print on demand. In this context, digital print is growing rapidly and is replacing offset printing. Print on demand requires publishers to move fast: you don’t print a book unless there is an order for it (“book of one”, down to one copy). The same way short print runs have increased changeover time and put pressure on conventional printing. Print runs are getting shorter and smaller orders are driving administrative issues for both printer and publisher which changes the workflows in production departments.

To face these changes, printers and manufacturers are tooling up, investing in a range of digital technologies to be able to print faster and shorter at a better cost. Inkjet quality is improving, as well as costs. Equipment suppliers work on higher resolution.

Digital printing is a lot faster, it increases flexibility and minimises turnaround times. Digital accelerates cash-flows.

What’s next? Mike has been talking to a lot of publishing professionals, printers and suppliers and according to them, the industry is facing the biggest change since print moved from film to computer. The technology will continue to improve, driving cost and quality benefits. More titles will be kept available without increasing inventory. Workflows will develop rapidly in all parts of the supply chain. And the pace of change is going to be increased.

Posted by Karine Nicpon, Publishing Recruitment Consultant at Atwood Tate

Friday, September 11, 2015

BIC Seminar: New Trends in Publishing

I was very pleased to attend the BIC Seminar about New Trends in Publishing last Wednesday (#bicnewtrends @BIC1UK). We were invited in the very impressive Stationers’ Hall to hear all about the latest trends in publishing and what we can expect for the future.

Chris McCrudden (Head of Technology and New Media at Midas PR) and Jane Tappuni (Executive Vice President of Business Development at Publishing Technology) got the ball rolling, revealing the 5 top trends in trade publishing nowadays.

The first one is “Direct to Consumer Publishing”: to grow publishers’ need to understand and find out who their customers are. All publishers know how to cultivate their B2C relationships. A good example of this is what HarperCollins did with their virtual Romance festival last year. This was a clever way to develop their relationship marketing and to build their community activity. Publishers also focus on creating buying opportunities (D2C ecommerce) and leveraging their brand offer (memberships).

The second top trend is “Mobile reading”: 14 million Kindles and 2.5 billion mobile reading devices were sold in 2015. Are people reading on their mobile phone? Yes, they are!

Phones are getting bigger and bigger and reading on a mobile is getting more and more comfortable. There are now publishers creating specific content for mobile reading.

The third top trend in Trade publishing is “The Power of Fandom”. If you haven’t heard of it yet (where were you?), fandom is basically people creating content on fan fiction websites. I can hear you say “Why should we take this seriously?” As Chris and Jane pointed out, millions of people create and consume fan fiction. Wattpad, a host for fan fiction content, counts 40 million users! And when fan fiction hits the mainstream it goes big! The best example of that is Fifty Shades of Grey. It started life as a piece of Twilight fan fiction and we know what happened next…

The fourth trend is “Growing pains for eBook subscription”. Chris and Jane revealed that if the book subscription services have grown they haven’t grown quickly enough. Most of the members consume a lot of books and this doesn’t generate a lot of money.

The last top trend fiction is “Content as Marketing”: authors have been creating content that brands would pay for: Jonathan Safran Foer and Toni Morrison wrote original content for coffee cups:

These are the 5 top trends in trade publishing according to Chris and Jane. It is quite fascinating to see how the industry evolves and we’ll see in the part 2 of this blogs how this evolution impacts other parts of the business such as printers.

http://atwoodtateblog.co.uk/bic-seminar-new-trends-in-publishing/

Posted by Karine Nicpon, Publishing Recruitment Consultant at Atwood Tate

Blog Archive